Pavel Shmeliov

Graphic, marketing and UI/UX designer


AWARDS


Experience

Pavel Shmeliov

Pavel
Shmeliov

Use desktop, please



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ABOUT

Worked on numerous global campaigns, founded an automotive illustration brand, and contributed to a product with 3 million users. Skilled in solving complex challenges and delivering designs that blends aesthetics and functionality, delivering both user engagement and business impact.

AWARDS

Recommendations

Mindaugas Karalius

UI/UX Designer

I had the pleasure of working together with Pavel, who transitioned from a graphic design background to excel as a UX/UI designer. I must say, the results of his work are consistently visually stunning.

His unique blend of graphic design experience and creativity shines through in every project. Pavel has an uncanny ability to create visually appealing user interfaces that are not only aesthetically pleasing but also highly functional.

I have no doubt that Pavel will continue to impress and deliver visually captivating design solutions in any setting. I wholeheartedly recommend him for any project where aesthetics and user experience are paramount.

Andrius Verseckas

Global Brand Manager

As a designer, Pavel has a holistic and conceptual way of thinking. He is able to solve complex problems with courage and creativity using a variety of media and techniques. He is a great asset in a team, is able to communicate his ideas both verbally and visually to the rest of the team and clients.

Paulius Budrikis

Head of Design

As a designer, Pavel has a holistic and conceptual way of thinking. He is able to solve complex problems with courage and creativity using a variety of media and techniques. He is a great asset in a team, is able to communicate his ideas both verbally and visually to the rest of the team and clients.

Being a part of design team at Lithuania’s #2 unicorn, where I started as a single marketing designer.

Supplied PPC, ASO, Growth, Affiliate marketing and other teams with creative assets, closely working with illustrators and UX designers on global campaigns and activations, solving day-to-day design problems, building the brand and preserving its consistency while delivering design for 2.000.000 users.


Website

Graphics for a car show located at the Wrocław Stadium, gathering hundreds of show cars delivered from all over the world.


Event page

Preserving consistency of newly created branding by following and gradually improving design guidelines. Responsible for both internal and external visual communication, fighting bureaucracy and making it easier to look at during the whole employment process.

Teaching graphic design courses with a focus on Adobe Creative Cloud and Figma, helping students develop essential skills and build professional portfolios. Adapting different teaching methods to specific learning needs, ensuring practical, industry-relevant experience.


Look at me being proud of my students!

Dizaino protmūšis (Lithuanian for “Design Quiz”) — a pub quiz game. I was responsible for design and communication, the event gathered 8 teams of local creatives and quiz enthusiasts.


Event page

Refining and honing expertise in user research, information architecture, wireframing, prototyping, and usability testing.


Applied that knowledge when working on websites and apps, improved my front-end skills and, most importantly, had TONS of fun.


Request case studies

Worked as a freelancer on design projects for Vinted and Vinted Go, focusing on visual identity, iconography, wayshowing, and localized assets. Created branding for Vinted parcel stations in multiple locations across Europe, contributed to interface and branding adaptations for various regions, and created vectorized illustrations. Collaborated with teams to ensure accurate localization and alignment with brand guidelines.

Executed key design projects for two major company divisions, including website and brand identity refresh. Delivered consistent visual assets for marketing campaigns and ensured designs aligned with business goals. Recognized for applying industry best practices to improve aesthetics and performance.


Investor website / Borrower website

Enhancing private and public spaces with unified automotive artworks, done thousands of posters, worked with businesses and individuals from 30+ countries and grown 18K follower audience.


Website

Carried out a 38-page research (available on request), suggested an upgrade to public transport navigation and practiced at pitching against municipality-owned company.

The early days, before Juicy Square has turned into a CRITICAL design agency. Working on editorial design for VMG food advertising agency and introducing animation for a first time in the studio

Young Designer Additional Prize 🏆


Redesign of Vilnius public transport navigation


Issued by Vilnius Academy of Arts Design Innovation Centre